Get Professional Help with Your Google Ads Setup and Management
Set Up you for Google Ads with Us
Certified Experts
Our team is Google Ads certified, which means we know the platform inside and out. You don’t have to guess or learn through trial and error—we apply strategies that work.
Custom Strategies for Your Business
We take time to understand your goals, audience, and budget, then build a tailored Google Ads strategy that fits your needs.
Transparent Reporting
We provide clear, easy-to-read reports that show exactly how your ads are performing and where your money is going.
Full-Service Support
We will take care about all steps of the process: from keyword research to ad creation, from ongoing optimization to regular strategy calls, we handle it all.
Start Your Google Ads: Initial Consultation & Strategy
Running Google Ads without a clear strategy is like driving without a map—you spend money, but you don’t always reach your destination. That’s why we start every project with a personal consultation and tailored strategy session. This step lays the foundation for campaigns that don’t just get clicks, but actually bring in new customers and sales.
1. Discovery Call: Understanding Your Business
The first step is simple—we talk to you. During a short discovery call, we learn about your business goals, your products or services, and what makes your company unique. Do you want more online sales? More calls? More store visits? By knowing your exact goals, we can build campaigns that deliver the results that matter most to you.
2. Competitive Analysis: Learning From the Market
Once we understand your goals, we research your competitors. We look at how they’re running their ads, which keywords they’re targeting, and what kind of messages they use. This helps us spot gaps and opportunities—things your competitors might be missing that we can use to your advantage.
3. Keyword Research: Finding the Right Search Terms
Keywords are the backbone of Google Ads. Our team carefully researches the words and phrases your ideal customers are typing into Google every day. Instead of wasting money on broad or irrelevant searches, we focus on high-value keywords that bring in qualified leads—people ready to buy.
For example, instead of targeting “shoes” (too broad), we might target “women’s running shoes under $100” (specific and high-intent). This ensures your ads are shown to the right people at the right time.
4. Audience Segmentation: Reaching the Right People
Not all customers are the same. Some may be new to your brand, others may already know you but need a little push before buying. We divide your audience into segments based on their interests, demographics, and online behavior. This allows us to create personalized ads that speak directly to each group, increasing the chances of turning clicks into paying customers.
Why This Matters
Many businesses waste money on Google Ads because they skip strategy and go straight to launching ads. Without planning, you risk targeting the wrong people or showing ads that don’t connect with your audience. By investing time in this first step, you’ll avoid wasted spend and set your campaigns up for long-term success.
Ready to take the first step toward profitable Google Ads?
Google Ads campaign Setup & Launch
Once we have a strong strategy in place, it’s time to bring it to life. This is where the real action begins—setting up and launching your Google Ads campaigns in a way that’s structured, professional, and built for results from day one.
Account Structuring: Building the Foundation
Think of your Google Ads account as a house. If the foundation isn’t solid, things can fall apart later. We carefully organize your account into campaigns and ad groups so everything is easy to manage and scale. This structure helps us track performance, avoid wasted spend, and quickly spot what’s working and what’s not.
Ad Group & Ad Creation: Writing Ads That Sell
Good ads aren’t just about being seen—they’re about being clicked. Our team creates compelling ad copy with strong headlines and clear calls-to-action that make people want to choose your business over your competitors. Every ad is tailored to your keywords and audience so your message feels relevant and trustworthy.
We don’t write “just another ad.” We write ads that connect with your customer’s needs and highlight what makes your business unique. For example: fast shipping, trusted expertise, special offers, or great customer service.
Landing Page Recommendations: Turning Clicks Into Customers
Clicks are only the beginning. To turn visitors into real customers, the page they land on needs to be clear, fast, and persuasive. We review your landing pages and give practical recommendations—like improving headlines, adding stronger calls-to-action, or simplifying forms—so your campaigns don’t just bring traffic but also generate sales.
Improving your landing pages also increases your Google Quality Score, which means your ads can appear higher while costing you less per click.
Tracking & Analytics: Measuring What Matters
You can’t improve what you don’t measure. That’s why we set up conversion tracking right from the start. This lets us see exactly how many clicks turned into calls, purchases, or form submissions. With this data, you’ll know your return on investment (ROI) and where every dollar of your ad spend is going.
We also connect your account with Google Analytics for deeper insights, so you can track customer behavior, see which ads bring the most value, and make informed decisions about future campaigns.
Common mistakes
Many businesses make the mistake of rushing into Google Ads without proper setup. They launch ads quickly, but with poor account structure, weak ads, and no tracking in place, they waste money and can’t tell what’s working. Our careful setup process makes sure your campaigns start strong, saving you time, money, and frustration.
Want to see your first ads go live the right way?
Ongoing Management & Google Ads Optimization
Launching your Google Ads campaign is only the beginning. To keep getting great results, your ads need constant care and smart adjustments. Google Ads is not a “set it and forget it” system—it changes daily based on competition, search trends, and customer behavior. That’s why we provide ongoing management and optimization, making sure your campaigns stay profitable and keep improving month after month.
Daily Monitoring: Keeping Ads on Track
We don’t just launch your ads and walk away. Our team checks your campaigns every day to make sure everything is running smoothly. If an ad stops performing, if a budget runs out too quickly, or if Google makes a sudden change, we catch it early. This proactive monitoring saves you from wasted spend and lost opportunities.
Bid Management: Getting the Most From Your Budget
Google Ads works on a bidding system, meaning you compete with other businesses for the top spots. If you bid too low, your ad may not show. If you bid too high, you might overpay. We handle this balancing act for you, adjusting bids to make sure you’re paying the right price for the right results. Our goal is simple: spend less, earn more.
Ad Testing & Iteration: Always Getting Better
The best ads are born from testing. We constantly run A/B tests—comparing different headlines, descriptions, and images—to see what resonates most with your audience. Small changes, like one new word in a headline, can sometimes double your click-through rate. By testing and refining, we make your ads stronger over time, ensuring you’re always ahead of your competitors.
Negative Keyword Management: Cutting Out Waste
One of the easiest ways to waste money on Google Ads is by showing your ads to the wrong people. For example, if you sell luxury watches, you don’t want your ad showing up for “cheap watches” searches. That’s where negative keywords come in. We regularly update your campaigns with negative keywords so your ads never show for irrelevant searches. This keeps your budget focused only on people who are truly interested in what you offer.
Why Ongoing Optimization Matters
Running Google Ads without optimization is like buying a car and never getting an oil change—it might run for a while, but eventually, performance drops. Many businesses fail because they launch ads but never manage them properly. With ongoing optimization, your campaigns don’t just survive—they grow stronger, smarter, and more profitable every month.
Ready to take your ads from good to great? Schedule a Free Strategy Call today!